Owner Guide

The Flexible Ski Holiday Revolution

Short breaks are the fastest-growing segment in Alpine travel. Here’s how owners in Méribel can capture higher nightly yield and fill mid-week gaps.

See the numbers

A market in transition

The week-long package is no longer default. Travellers want flexibility, value and variety — making 3–4 night stays attractive. Independent, well-run apartments are perfectly placed to win.

Alpine valley and chalets at dawn
Mid-week serenity: better value flights and quieter slopes.

The numbers tell the story

21%
Short breaks 23/24
14%
Previous year
30%
Pre-COVID peak
58%
YoY growth (operators)

What’s driving the shift?

Limited annual leave

More frequent, shorter trips fit modern work patterns.

Budget sensitivity

Short stays reduce total cost while keeping the ski experience.

Experience variety

Guests sample multiple resorts per season.

Operational advantages

Mid-week flights cheaper; slopes quieter; better value.

Premium linen on bed
Premium details lift conversion and review scores.
Tracks on quiet piste mid-week
Short breaks monetise mid-week gaps.

Revenue impact for owners

Higher nightly rates

Short breaks often carry a premium vs weekly averages.

Reduced vacancy gaps

Fill shoulder periods and mid-week nights.

Repeat business

Multiple short trips per season increase lifetime value.

Smoother cash flow

More frequent turnovers create steadier income streams.

Ready to capture the short-stay upside?

Let’s map your calendar and pricing for the next 90 days.

Speak to our team Explore services